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At ExchangeWise we are strongly committed to the concept of “Try
before you Buy”. Many times one purchases software on the
basis of what is promised in the catalogue or brochure only to be
disappointed later on when you find out way down the line what the
product can’t do for you.
Hence we are one of the few companies in the CRM industry that
allow you to download a full working version of MX-Contact to evaluate
before making a purchase decision.
However, there are a few practical details to consider before embarking
on the evaluation of any product, but particularly a CRM product,
which by definition can have a major impact on the business if implemented
correctly, but can have negative consequences if poorly applied.
Evaluation versus Implementation
Firstly, any CRM system, no matter how simple, requires time
to implement. Several phases are involved in this
process, from Business Analysis, Customisation, Installation, Training,
etc. Training is a particularly important aspect, as users usually
require training on the system. This even applies to MX-Contact,
which being Outlook-based, has to be one of the easiest systems
on the market to learn. However, we find that some users have only
limited knowledge of Outlook’s extensive capabilities and
often have to learn these first before then fully learning and understanding
MX-Contact’s additional features.
Furthermore, when implementing a system, users have to make
a commitment to allocate time to not only first learning the system
but then applying that learning to their day-to-day activities.
Very few users have the time to do this unless the system they are
learning has been decided upon (i.e. purchased) and therefore they
see that there will be a definite return on that investment in time.
Just the aspect of getting users to understand, accept, learn and
then adopt the new system usually takes a few months, not a matter
of weeks.
For these reasons, it is unrealistic to try and “implement”
MX-Contact as part of the evaluation. The Evaluation must
therefore by definition be limited to assessing the functionality
of MX-Contact.
Customisation
MX-Contact is highly customisable. It can be tailored to meet
any requirements, given the time. Most of the Tools used to customize
the system are standard Outlook tools like the Outlook Forms Designer
and VBScript. Nevertheless, although there is a wealth of published
documentation on these tools, unless you have an IT resource internally
that has been developing in Outlook on a daily basis it will take
you some time to understand the power of MX-Contact and its degree
of flexibility. Again, this cannot be achieved in a couple of weeks.
If there is certain specific functionality that you particularly
need to see, it would be easier for us to arrange a demonstration
of that functionality. Many times we will do a certain amount of
customization to demonstrate a Proof of Concept (See below). Usually
this is limited to one Form/Folder, not all the requirements you
have, as the objective here is to demonstrate that we can tailor
the system to meet a particular set of specified requirements, not
customize the system in total for you before you decide to purchase.
However, we can provide a written assurance that MX-Contact will
meet your overall customization requirements, if these are specified
in detail up-front.
After product evaluation and purchase, MX-Contact can then be
further customized to adapt it fully to suit your work environment.
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